Privacy without the creepy bits.

This Privacy Policy explains how Builder of Things Studio LLC ("Builder of Things," "we," "us," or "our") handles information in Reimagine: Camera Chaos ("Reimagine"). We designed the app to keep ordinary camera use local and to make online photo processing a separate, deliberate choice.

On-device camera features

• Looks, Frames, Live Effects, camera games, face landmarks, expression signals, and ordinary rendered photos are processed on your device.
• We do not receive camera frames, face landmarks, expression signals, or photos created with those local features.
• The app cannot browse or import your photo library.
• A photo is added to Photos only when you tap Save. Nothing saves automatically.
• Nothing is shared unless you tap Share and choose a destination in Apple’s system share sheet.

TrueDepth and ARKit face data for Live Effects

On supported iPhones and iPads, Live Effects use Apple’s ARKit face-tracking APIs and the TrueDepth camera where available. With camera permission, the app processes a three-dimensional face mesh, face position and orientation, eye positions and orientations, and facial-expression measurements such as smiles, an open mouth, raised eyebrows, and pursed lips. Camera imagery is also used locally to render the effect, including eye textures for some effects.

• Purpose: This information is used only on your device to position and animate Live Effects, such as fitting a crown to your head or reacting to a smile. It is not used to identify you, create a persistent biometric profile, advertise to you, or train models.
• Sharing: The face mesh, pose, eye transforms, and expression measurements are not sent to Builder of Things, our online image-processing providers, analytics services, or other third parties. They are not included in our usage metrics or online Reimagine requests.
• Storage and retention: This face-tracking information is held temporarily in device memory for the Live Effects session, not written by Reimagine to persistent storage or a server. Hiding the Live Effects view pauses tracking and may keep the current session in memory so it can resume. When the session is ended and its resources are released, that temporary state is discarded; Reimagine does not retain a face-tracking history or database.
• Photos you choose to keep: A captured Live Effect is an ordinary rendered photo, not an export of the face mesh, eye transforms, or expression measurements. It stays in the local review until dismissed or the Live Effects session is ended. If you tap Save, the photo remains in your Photos library until you delete it. If you tap Share, the destination you choose receives the rendered photo and handles it under its own policies. Any Photos-library synchronization is controlled by your device and Apple account settings.

The optional online Reimagine feature described below is separate: it sends a deliberately captured photo and transformation instructions, which may depict a face, but it does not send ARKit/TrueDepth face-tracking measurements.

Optional Reimagine processing

Reimagine’s online transformations are optional and available only to people age 13 and older. Before the first upload, the app asks for an age range and shows a photo-processing notice. We do not ask for or store a birthday.

• When you deliberately continue, the clean photo you just captured and the style you selected are sent securely either directly to OpenAI for Block Party or through OpenRouter to Google Vertex for the other Reimagine styles.
• We record the selected age band and accepted notice version on the device and with each generation request for compliance and audit purposes.
• We also keep operational records such as request and account or anonymous-grant identifiers, selected effect, model and prompt revision, status, moderation outcome, timing, provider cost, and credit debit or restoration state.
• OpenAI does not use API data to train its models by default. Under OpenAI’s standard API data controls, abuse-monitoring logs may be retained for up to 30 days, with the provider’s stated legal and safety exceptions.
• For Google-routed styles, Reimagine instructs OpenRouter to use only Google Vertex, disables fallback providers, denies data collection, and requests zero-data retention. Narrow security, abuse-prevention, billing, or legal exceptions may still apply under provider terms.
• We privately retain a successful submitted original and result for recovery for no more than seven days, then automatically delete them. A failed or moderation-blocked original is normally deleted within 15 minutes.
• If you choose to report a result, any still-available original and result are included automatically for case-scoped review by authorized support staff until their existing expiry. Retained photos are not used for general quality testing, prompt development, or model training.

Accounts, credits, purchases, and support

Reimagine can be used anonymously for a limited trial or linked with Sign in with Apple. We receive an Apple account identifier, not your Apple password. We keep server-authoritative credit balances, verified StoreKit product and transaction records, subscription status, device-bound App Attest and DeviceCheck anti-abuse records, and hashed audit references needed to operate purchases, restore balances, prevent repeated trial abuse, investigate support cases, and meet legal or accounting obligations.

If you contact support or submit an in-app report, we collect the category, optional note, account and transaction context, case messages, and any still-retained generation media automatically included by the report flow. Please do not email us a private photo unless it is genuinely necessary and you are comfortable doing so.

Small first-party usage metrics

To understand whether the app works, Reimagine sends a bounded first-party event stream to Builder of Things Studio. It includes a random app-install identifier, app and session starts, selected mode, effect, and frame identifiers, capture, save, share, and Reimagine outcomes, remaining free-credit count and paid-credit presence after a successful result, and bounded store, product-choice, sign-in, and purchase outcome categories.

These events do not contain photos, thumbnails, camera frames, face counts, landmarks, expression signals, filenames, prompts, Apple account or transaction identifiers, share destinations, advertising identifiers, precise location, contacts, or free-form error text. The random install identifier is not an advertising identifier, is not used across apps, and is not connected to your Reimagine account.

Service providers

We use service providers only to operate Reimagine:

• OpenAI processes Block Party photos and transformation instructions.
• OpenRouter securely routes the other Reimagine styles only to the configured Google Vertex provider.
• Google Cloud Vertex AI processes those routed photos and transformation instructions.
• Cloudflare provides hosting, private object storage, databases, queues, security, and delivery infrastructure.
• Apple provides Sign in with Apple, StoreKit purchases and subscriptions, App Attest, DeviceCheck, Photos permission, and the system share sheet. Apple handles information under its own privacy policy.

We do not authorize these providers to use your information for their own advertising or cross-app tracking.

Retention and deletion

• Successful Reimagine originals and results: no more than seven days in our private storage.
• Failed or moderation-blocked originals: normally no more than 15 minutes, unless included in a support report before deletion.
• Raw first-party usage events: up to 180 days. We do not retain an IP-address history for this event stream.
• Account, generation, purchase, credit, fraud-prevention, support, security, and deletion-audit records: only as long as reasonably needed to operate the service, prevent duplicate grants or abuse, resolve disputes, and satisfy legal, tax, accounting, or security obligations.

Deleting a Reimagine account signs out linked devices and removes or revokes the Apple link, active sessions, device keys, reports, and retained photos. Minimal purchase-ledger, deletion-audit, security, and abuse-prevention records may remain for the limited purposes above. Remaining credits are deleted and cannot be recovered.

Children and teens

Reimagine’s online transformations are not available to children under 13. People age 13–17 must confirm that they have permission from a parent or guardian. Under-13 users may continue using the app’s on-device camera features, which do not send their photos or face-tracking information to us. If you believe a child under 13 submitted personal information through Reimagine, contact us so we can investigate and delete it where appropriate.

No ads, tracking, or biometric identification

Reimagine has no advertising, third-party tracking SDK, public profile, social graph, public feed, remote face recognition, persistent face template, face embedding, or facial-identity database. We do not sell personal information, share it for cross-context behavioral advertising, or use it for cross-app tracking.

Your choices and requests

You can deny Camera or add-only Photos permission in iOS Settings, decline Reimagine’s online processing notice, reset the saved age and photo-consent choice, manage or cancel Reimagine Pass in Apple’s subscription settings, sign out, or delete your Reimagine account from Credits & Account.

Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of personal information, or to appeal a denied request. Contact us to make a request. We may need to verify your identity and may retain information where legally permitted or required. Because anonymous usage metrics are not connected to contact information, we may be unable to associate a request with a particular anonymous record.

Security and processing location

We use encryption in transit, private storage, access controls, device and request authentication, short media-retention windows, and audited case-scoped support access. No system is perfectly secure. Reimagine and its providers may process information in the United States and other locations where they operate, subject to applicable safeguards and law.

Changes to this policy

We may update this policy as Reimagine changes. If an update materially changes online photo processing or consent, the app will present the updated notice before the next Reimagine upload.

Contact

Privacy questions and requests can be sent to jason@builderofthings.studio.